The Aligned Woman Standard · 2026
What AW Verified actually means.
Anyone can call herself an expert online. That is exactly the problem this platform exists to solve. So when you see the AW Verified mark, we want you to know precisely what stands behind it, because trust that cannot be explained is not trust, it is branding.
This is Version 1 of the Standard. We review it annually, and when it changes, every Verified practitioner is held to the new version at her next renewal.
— Every AW Verified practitioner and business has passed five checks
- 1
Qualifications, with proof
She has told us her training, certifications, and credentials, and we have seen the paper. Not a bio claim. The actual certificates.
- 2
Registration, where her profession requires it
If her field registers with a professional body or council, we have her registration number and we have checked it is current. For businesses, that includes company registration, country, and directors on record.
- 3
A real conversation
We speak to every applicant before the mark is granted. Not a form review, a conversation. How she works, who she serves, and whether her way of working belongs among women who came here to be treated well.
- 4
A signed commitment to how women are treated
Every Verified practitioner signs The Aligned Woman Code of Care: clear pricing, honest claims, respect for a woman's pace and consent, and no pressure tactics, ever. Not a box ticked in passing. A document with her name on it, and breaking it is grounds for losing the mark.
- 5
Standing that stays current
Verification carries the year it was granted and is renewed annually. The mark means she meets the Standard now, not that she once did.
And what the mark does not promise
We believe trust is built by being honest about edges, so here are ours. AW Verification confirms credentials, registration, and conduct at the time of review; it is not a guarantee of outcomes, and it is not medical, psychological, legal, or financial advice by us. The work she does with you remains her work, under her professional responsibility.
What we promise is this: we checked, we keep checking, and if she falls short of the Standard, we act.
The AW Standard Complaints Process
If a Verified practitioner falls short
Tell us. Every report is read by our team, treated in confidence, and investigated against the Standard and the Code of Care she signed. Where either has been broken, we can suspend or remove the AW Verified mark, and we have done the vetting so that we rarely have to.
- Report concerns to hello@alignedwoman.com or through Support, wherever you are in the app.
- You will hear back from a person. We do not close reports with a template.
- Removal of the mark is our decision, made to protect the women on this platform.
For you, and for the women who serve you
If you are here to find help: look for the mark. It means we did the checking so you do not have to.
If you are a practitioner or a woman-owned business and your work can stand in front of this Standard, we would love to meet you.
AW Verified and The Aligned Woman Standard are marks of The Aligned Woman Co. This page describes Version 1 of the Standard, reviewed annually. Verification reflects our review of credentials, registration, and conduct at the time of assessment and at each renewal, and each Verified practitioner's signed Aligned Woman Code of Care. It does not constitute an endorsement of specific outcomes or a professional referral. The Standard, and any practitioner's Verified status, may be updated or withdrawn at our discretion to protect our members.