Laura Jane Thomas, founder of The Aligned Woman Co.

Meet our founder

I had the success everyone wants. It nearly cost me everything.

Laura Jane Thomas

Founder, The Aligned Woman Co.

The story

I built the multi-seven-figure business and hit the milestones. I created the success most people are chasing.

And then I burned out. Slowly. Then all at once. Completely.

The kind of burnout that takes the version of you who built it and makes it impossible to keep going. The kind that forces you to stop, question everything, and rebuild from the ground up.

I used to think that was a personal failure. It wasn't. It was the predictable result of building inside a system that was never designed for a woman to last in it.

What came next was the most defining chapter of my life. It forced me to redefine what success actually means. To understand what it looks like to build something that is not just successful, but sustainable, aligned, and honest about what I actually wanted.

Now I do things differently. I've built a life and a business that are powerful, profitable, and a place I actually want to live inside.

That is what I want for you. The kind of success that feels truly yours.

I want you to become dangerously competent.

Clear in your decisions, confident in your direction, and deeply aligned in the way you build your life and your business.

You do not have to learn this the hard way. I did that for you already.

Why The Aligned Woman Co. exists

Women have been given fragmented answers to deeply interconnected problems.

A specialist for the hormones. A therapist for the grief. A coach for the career. Each one looking at a single piece, none of them talking to each other, and a woman in the middle trying to assemble herself from five separate opinions.

I know that woman, because I was her. Holding it all together, alone, and telling everyone I was fine.

I built The Aligned Woman Co. so that no woman has to do that by herself. A place where she is seen, supported, and surrounded by people who understand what she is carrying.

So I built the system that connects the pieces. Diagnostics to name the pattern you are running. Verified practitioners, education, community and events to do the work. Personalised guidance to tell you what to do next, and to measure whether it changed anything.

We are not a wellness app. We are not a coaching platform. We are infrastructure: rigorous, evidence-informed, and built around the lived reality of women's lives.

My expertise and credentials

I have spent eighteen years at the intersection of three things most people keep separate: brand strategy, leadership, and the psychology of the woman doing the building. Everything on this platform draws on all three.

Strategy and business

Founder and Managing Partner of Salt & Candy, an award-winning brand strategy and marketing consultancy, since 2013. Built to multi-seven figures. 100% independently owned.

Fractional CMO and brand adviser to founders, CEOs and senior teams.

Degree in Brand Communications, Vega School.

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Leadership and governance

Certified Director, Institute of Directors South Africa (cum laude).

Former Chair of the 30% Club South Africa, working to increase women's representation on boards and in senior leadership.

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Coaching

Certified Coach.

Internationally certified NLP practitioner.

Internationally certified Time Line Therapy practitioner.

Creator of the Starting Point Profile and the ALIVE Method, the diagnostic and sequencing framework behind The Aligned Woman Blueprint.